1. Use short sentences. He told a whole story with these six words: “For sale: baby shoes, never worn.”
2. Begin with short first paragraph. Hook the reader quickly.
3. Use vigorous English. Use passion, focus and attention to tell the story to draw the reader in.
4. Be positive, not negative. Choose words that minimize the negativity such as economical instead of inexpensive, consistent over error-free, and relatively comfortable over painless.
5. See quote.
“I write one page of masterpiece to 91 pages of shit. I try to put the shit in the wastebasket.” – Ernest Hemingway to F. Scott Fitzgerald, 1934.